Thursday, January 20, 2011

Platinum Rings

Platinum is a silvery-white luminescent metal thirty-five times rarer than gold. Because of this scarcity, platinum is far more expensive than gold - usually about twice the cost. Most platinum is mined in Russia and South Africa, whereas gold is found in more locations, including the United States, Australia, and Brazil.  Most jewellery-grade platinum is 95% pure, meaning that platinum makes up 950 out of 1000 parts of the metal.

While platinum and white gold are similar in colour, platinum has higher purity, weight, durability, and rarity than its white gold counterpart.  Platinum engagement rings offer more resistance to scratches and are thought to be more luminescent due to the metal's purity.Platinum's rarity and durability makes it the perfect choice for an engagement ring that signifies the depth and uniqueness of your love. While it is expensive, the investment is one that is meant to last a lifetime and will undoubtedly be worthwhile in the long term.








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